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Overview

What is the CRA “Receipt Message”?

The Receipt Message is a completely FREE way for you to help promote the industry we all love—and everything our businesses contribute to their communities each day. The message tells customers how much, on average, restaurants invest in their business and employees.

How much do restaurants invest in this way?

The answer is, a lot. Nationally, the average profit margin in restaurants is about 5 percent. That means 95 percent of what restaurants take in as revenue goes into the food, the employees, and everything else that comes with running the place. Profit margins at your restaurant may be slightly higher or slightly lower, but this is a national average.

 

How have consumers been responding to the message?

In testing both in focus groups and with real restaurant customers, consumers responded favorably to knowing that most of what they pay for a meal goes right back into the operation. They often walk away with a feeling that the establishment is ‘a quality place’, that the restaurant ‘cares about customers’ and that the profit margin ‘is not a lot.’

 

How do I use the message at my restaurant?

First, print the message on your receipts! The CRA estimates that there are an average of 10 million restaurant transactions a day in California. That’s 10 million opportunities for us to communicate directly with the public about issues that are important to our businesses and communities! If your restaurant uses check presenters, you can tuck a card that displays the message into the flap where customers put their credit card. Or, you can attach a sticker onto the check presenters. The CRA will provide the cards and stickers to restaurants for free!

 

Will there be other messages in the future?

Yes, the CRA believes that it’s important for restaurants to communicate directly with the public. Customers aren’t just people we sell a product to. They’re also voters, policy makers and business owners themselves. We should be telling them what an important part of the community restaurants are!

 

It’s easy to join us in this effort. Just email sshams@calrest.org. We’ll send you everything you need in the mail! Learn more at carestaurantfacts.com.

Government Affairs

The CRA discusses ADA lawsuit reform

The CRA gathered local restaurants in San Diego recently for a Restaurant Roundtable discussion on the federal application of the Americans with Disabilities Act (ADA) and the continued trend for “gotcha” lawsuits against restaurants. They have been focused on business websites, even though no individual’s access to an establishment was limited or where there was no harm to any individual.

Our Partners

What is a chargeback and how can one be avoided?

Rule #1 of running your restaurant is to keep expenses as low as possible while eliminating unnecessary costs. And yet, one of the essential investments any restaurant needs to make is the ability to accept credit cards and a variety of other payment options.

Member Development

Chapter Focus: Los Angeles

LA Chapter members and Board

The California Restaurant Association actually began in Los Angeles in 1906. Then, it was called the Los Angeles Hotel and Restaurant Men’s Association.

Our Partners

No Signature Required

As of April 2018, MasterCard, Discover, American Express and Visa no longer require merchants to obtain signatures at the point-of-sale for credit and/or debit transactions.

Our Partners

How to Attract More Job Candidates and Make Better, Faster Hires

If you’re struggling with filling your candidate pipeline, or dealing with escalating cost-per-hire and time-to-fill, there are a few critical factors you should evaluate. Sometimes a minor change can make a significant difference when candidates are learning about your jobs.

Government Affairs

Restaurant Day FAQ

What is Restaurant Day at the Capitol?

 

California Restaurant Association (CRA) Restaurant Day at the Capitol is an annual event sponsored by CRA, where restaurant owners and operators like you gather to learn and practice lobbying for industry legislation at the state level.