What is the CRA ‘Receipt Message?’
The Receipt Message is a completely FREE way for the CRA to help you to promote your business. Rather than focus on a menu item or special discount, it tells your customers just how much you, the restaurateur, invest in your employees and back into your business and why they should keep coming back.
How much do restaurants invest in this way?
The answer is, a lot. Nationally, the average profit margin in restaurants is about 5 percent. That means 95 percent of what restaurants take in as revenue goes into the food, the employees, the rent and everything else that comes with running the place.
How have consumers been responding to the message?
In testing both in focus groups and with real restaurant customers, consumers responded favorably to knowing that most of what they pay for a meal goes right back into the operation. They often walk away with a feeling that the establishment is ‘a quality place’ and that the restaurant ‘cares about customers.’
How do I use the message at my restaurant?
First, print the message on your receipts! The CRA estimates that there are an average of 10 million restaurant transactions a day in California. That’s 10 million opportunities for us to communicate directly with the public about issues that are important to our industry!
If your restaurant uses check presenters, you can tuck a card that displays the message into the flap where customers put their credit card. Or, you can attach a sticker onto the check presenters. The CRA will provide the cards and stickers to restaurants for free!
Will there be other messages in the future?
Yes, the CRA believes that it’s important for our industry to communicate directly with the public so they can learn about the issues that impact our industry. Customers aren’t just people we sell a product to. They’re also members of the community we live in – and we should be telling them what an important part of the community restaurants are!
It’s easy to join us in this effort – Just fill out the form on the right. We’ll send you everything you need in the mail!