Our Media Kit

Post

Advertising opportunities

Members get a 15% discount

The CRA’s website was designed with both CRA members and the industry in mind. This one-stop shop provides 24/7 access to all of the resources and information the CRA has to offer including news and information, resources for legal help and training, an online store, useful links and a member login area. Don’t miss out on the chance to reach your audience through banner ads, a listing in our online Buyer’s Guide and other web advertising opportunities. 

 

 
Our Demographics
  • Restaurant operators (including owners, managers, chefs and CEOs)
  • Franchisees
  • Independent and multi-unit chain operators
  • Vendors and product suppliers
 
Audience expenditure statistics
Operators by Sales: Large + Small Chains

$1–$39.9 million: 41%   |   $40–$79.9 million: 17%   |   $80–$199 million: 14%
$200–$399 million: 17%   |   $400–$499 million: 7%

Operators by Sales: Independent

$1–$749,000: 6%   |   $750,000–$2.9 million: 25%   |   $3–$6.9 million: 8%
$7–$12.9 million: 2%   |   $13–$18 million: 3%

 

The Source Ad rates

The CRA’s most widely-distributed publication, The Source, is sent to our extensive email database of approximately 23,000 subscribers from the restaurant industry on a weekly basis. 

A. Headline text banner (60-70 words): Non-member, $500 / Member, $425
B. Headline square: Non-member, $400 / Member, $340
C. Headline sponsor: Non-member, $250 / Member, $212
D. Non-headline square: Non-member, $350 / Member, $297
E. Non-headline sponsor: Non-member, $150 / Member, $127
F. Sponsor story: Non-member, $500 / Member, $425

Schedule for 2017. Creative assets to be submitted one week in advance of run date.

January 5, 12, 19, + 26    February 2, 9, 16, + 23  
March 2, 9, 16, 23 + 30    April 6, 13, 20, + 27   
May 4, 11, 18, + 25    June 1, 8, 15, 22, + 29  
July 6, 13, 20, + 27    Aug. 3, 10, 17, 24, + 31   
September 7, 14, 21, + 28    October 5, 12, 19, + 26  
November 2, 9, 16, + 30    December 7, 14, + 28 

File type: jpeg, png or gif  |  Square banner: 180×150 pixels  |  Logo sponsor: 200×40 pixels

 

Sponsored posts

The sponsored post is featured in the Newsroom alongside the site’s most recent stories. Upon submission of draft copy of 250 to 700 words and other elements, the CRA’s editing staff will infuse your brand message with our tone. The post also will be incorporated into The Source and our social media channels.

Non-member: $500 / Member: $425

 

Submit all content to advertising@calrest.org. We are unable to accept PDFs for advertisement. For more information, email us or call 1.800.765.4842