Our Media Kit

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Advertising opportunities

The CRA’s website was designed with both CRA members and the industry in mind. This one-stop shop provides 24/7 access to all of the resources and information the CRA has to offer including news and information, resources for legal help and training, an online store, useful links and a member login area. Don’t miss out on the chance to reach your audience through banner ads, a listing in our online Buyer’s Guide and other web advertising opportunities. 

OUR DEMOGRAPHICS
  • Restaurant operators (including owners, managers, chefs and CEOs)
  • Franchisees
  • Independent and multi-unit chain operators
  • Vendors and product suppliers
AUDIENCE EXPENDITURE STATISTICS

Operators by Sales: Large + Small Chains

$1–$39.9 million: 41%   |   $40–$79.9 million: 17%   |   $80–$199 million: 14%
$200–$399 million: 17%   |   $400–$499 million: 7%

Operators by Sales: Independent

$1–$749,000: 6%   |   $750,000–$2.9 million: 25%   |   $3–$6.9 million: 8%
$7–$12.9 million: 2%   |   $13–$18 million: 3%

 

 

A. BANNER AD Screenshot

Ways to Advertise With Us

The Source

The CRA’s most widely-distributed publication, The Source, is sent to our extensive email database of approximately 18,000 subscribers from the restaurant industry on a weekly basis. 

A. BANNER AD

NON-MEMBER $600 / MEMBER $300

This is an image with text (up to 40 words). There are three spots available for sale each week. The ad includes a single link to the advertiser’s website, social media, form, or event page.

  • IMAGE SIZE**: Submit artwork at 500px wide X 400px tall
    (final run size 250px X 200px)
  • HEADLINE COPY: 15 words MAX
  • MAIN COPY: 40 words

 

B. MEMBER SPOTLIGHT Screenshot

B. MEMBER SPOTLIGHT

NON-MEMBER $600 / MEMBER $300

This is not an ad spot, but an opportunity to share your expertise with CRA members on a subject that would be useful and informative for them. Should be 250 to 700 words, delivered in a Word or Google doc, which CRA staff will help polish and edit. Can include a photo and link to website or blog.

  • HEADLINE COPY: 15 words MAX
  • MAIN COPY: 250–700 words

 

 

 

C. SQUARE AD Screenshot

C. SQUARE AD

NON-MEMBER $500 / MEMBER $250

This is an image promoting a brand or event, with a single sentence tagline below. There are three spots available for sale each week. The ad includes a single link to the advertiser’s website, social media, form, or event page.

  • IMAGE SIZE: Submit artwork at 400px wide X 360px tall
    (final run size 200px wide X 180px tall)
  • HEADLINE COPY: 5 words MAX
  • MAIN COPY: 15 words MAX

 

File type: jpg or png

 

 

A. HOME PAGE COMPANY LOGO BANNER Screenshot

THE CRA WEBSITE

Our main website sees an average duration session of 1.5 minutes. All of CRA’s eblasts, newsletters and digital ads drive traffic to the site.

A. HOME PAGE COMPANY LOGO BANNER

ALLIED MEMBER BENEFIT (ENHANCED +)

This is a logo only, to run as part of a carousel of new allied members on the home page. Should include a link to allied member’s website or partner page on calrest.org. Will run one month post join.

  • IMAGE SIZE**: Submit artwork at high resolution (final run size 400px max width X 400px max height, please submit as an .eps, .png or .jpg

 

Download our Media Kit PDF for full details of our advertising guidelines.

 

Submit all content to advertising@calrest.org. We are unable to accept PDFs for advertisement. For more information, email us or call 1.800.765.4842

 

All ad sales are final. Schedules may be altered as available, but payments cannot be refunded.