Our Media Kit

Post

Advertising opportunities

The CRA’s website was designed with both CRA members and the industry in mind. This one-stop shop provides 24/7 access to all of the resources and information the CRA has to offer including news and information, resources for legal help and training, an online store, useful links and a member login area. Don’t miss out on the chance to reach your audience through banner ads, a listing in our online Buyer’s Guide and other web advertising opportunities. 

OUR DEMOGRAPHICS
  • Restaurant operators (including owners, managers, chefs and CEOs)
  • Franchisees
  • Independent and multi-unit chain operators
  • Vendors and product suppliers
AUDIENCE EXPENDITURE STATISTICS

Operators by Sales: Large + Small Chains

$1–$39.9 million: 41%   |   $40–$79.9 million: 17%   |   $80–$199 million: 14%
$200–$399 million: 17%   |   $400–$499 million: 7%

Operators by Sales: Independent

$1–$749,000: 6%   |   $750,000–$2.9 million: 25%   |   $3–$6.9 million: 8%
$7–$12.9 million: 2%   |   $13–$18 million: 3%

 


 

3 Ways to Advertise With Us

The Source

The CRA’s most widely-distributed publication, The Source, is sent to our extensive email database of approximately 23,000 subscribers from the restaurant industry on a weekly basis. 

A. BANNER AD

NON-MEMBER $600 / MEMBER $300

This can be either all text (up to 100 words) or image with text (up to 70 words). There are two spots available for sale each week. The ad includes a link to the advertiser’s website or social media.

  • IMAGE SIZE: Submit artwork at 500px wide X 400px tall (final run size 250px X 200px)
  • HEADLINE COPY: 15 words MAX
  • MAIN COPY: 60–100 words

 

B. SPONSORED POST

NON-MEMBER $600 / MEMBER $300

This is not an ad spot, but an opportunity to share your expertise with CRA members on a subject that would be useful and informative for them. Should be 250 to 700 words, delivered in a Word or Google doc, which CRA staff will help polish and edit. Can include a photo and link to sponsor’s website or blog.

  • HEADLINE COPY: 15 words MAX
  • MAIN COPY: 250–700 words

 

C. SQUARE AD

NON-MEMBER $500 / MEMBER $250

This is an image promoting a brand or event, with a single sentence tagline below. There are two spots available for sale each week. Should include a link to advertiser’s website or event page.

  • IMAGE SIZE: Submit artwork at 400px wided X 360px tall (final run size 200px wide X 180px tall)
  • MAIN COPY: 15 words MAX

 

File type: jpeg, png or gif

 


 

marketing in a minute

Our members-only e-newsletter goes to 4,500 independent restaurants and small chains. If you’re a CRA allied member who specializes in any restaurant promotion service, this is a wonderful opportunity to reach your audience. 

Member: $300

This should include a logo, short tagline promoting a service or event, and a link to the advertiser’s website or event page. There are two spots available for sale each month.

  • LOGO SIZE: Submit artwork at 400px wide X 360px tall (final run size 200px wide X 180px tall)
  • MAIN COPY: 30 words max

 


 

THE CRA WEBSITE

Our main website sees an average duration session of 1.5 minutes. All of CRA’s eblasts, newsletters and digital ads drive traffic to the site.

A. TEXT BANNER AD

NON-MEMBER $600 / MEMBER $300

Text ads can be placed on one of the top-five pages for traffic, as determined at the beginning of the month the ad will run. Should include a link to advertiser’s website or partner page on calrest.org.

  • COPY: 60–70 words

B. HOME PAGE CAROUSEL LOGO

NON-MEMBER $700 / MEMBER $350

This is a logo only, to run as part of a carousel of advertisers on the home page. Should include a link to advertiser’s website or partner page on calrest.org. Can include a photo and link to sponsor’s website or blog.

  • IMAGE SIZE: Submit artwork at 200px max width X 200px max height (final run size 100px max width X 100px max height)

 

Download our Media Kit PDF for full details of our advertising guidelines.

 

Submit all content to advertising@calrest.org. We are unable to accept PDFs for advertisement. For more information, email us or call 1.800.765.4842