Publication
Restaurant Startup & Growth magazine was launched in February
2004 as the print complement to RestaurantOwner.com, our
official website. Our goal was and still is to fulfill a need for
ongoing in-depth education on management best practices for
restaurant entrepreneurs.
In the restaurant business, it is one thing to provide good food
and service, and quite another to do so profitably and with a
minimum of risk.
Via print and electronic publishing, video, webinars, templates
and online utilities, Restaurant Startup & Growth
and RestaurantOwner.com are a
combined educational resource for owners and operators in the
commercial foodservice sector. Our books include the National
Restaurant Association’s Uniform System of Accounts, which is the
accounting and finance benchmark for the US restaurant
industry.
Restaurant Startup & Growth’s primary demographic is independent
and emerging chain restaurant owners and managers; its primary
synchrographic is the startup and growth phase, just as our name
says. Specifically, our circulation model introduces the magazine
to these operators as they are in the process of launching or
expanding their concepts. This is important to you, as marketers,
since this is the time when they are making key purchasing
decisions that could become brand loyalty.
CRA members receive a free one-year subscription.