MODEL EXPECTED TO BE REPLICATED ACROSS THE COUNTRY
As Yelp rolls forward, taking its model next to New York, at least three California cities – Los Angeles, Sacramento and San Bernardino – have reached out to be next in line, though there are no formal agreements yet in place, Lowe said.
Yelp is touting its open data standard, called Local Inspector Value-Entry Specification, or LIVES, as it aims to replicate what Google was able to do with public transit data integration. Once Google developers collaborated with the Portland Public Transit Authority to create something that worked, the concept “spread like wildfire,” Lowe said.
In San Francisco, Yelp profiles are slowly being updated to include the most recent inspection details, as well as some historical data. Though there may be a minimal lag time in updates from the city, Lowe said the information is refreshed in as close to real time as possible.
“No data set is ever going to be perfect, but we’ve taken that into account by date stamping all of the reports,” Lowe said. “The key element is disclosure, and giving restaurants the opportunity to be conspicuous so there’s as much accountability as possible.”