RESTAURANT INDUSTRY DINER DONATION PROGRAM GOES NATIONAL
Round It Up America gives diners the opportunity to “round up” their credit card bill to the nearest dollar, with the change going to charities, including 10 percent to Red Cross Disaster Relief.
“Round It Up America shows that when people come together to help, the smallest gifts become a force powerful enough to make a huge difference for those whose lives have been devastated by disaster,” American Red Cross Chief Development Officer Neal Litvack said in a statement.
In 2009, Harald Herrmann, president and CEO of Yard House Restaurants and past chairman of the CRA Board of Directors, and Jennifer Weerheim, vice president of marketing for Yard House, launched Round It Up America with Yard House as the first participating restaurant chain. Yard House raised approximately $350,000 in the first full year. Today, restaurants are participating in 16 states, raising an average of $20 a day.
“We encourage our restaurants and patrons to support Round It Up America because it's a solution for giving,” Weerheim said. “We’ve found that people are more than willing to donate on a micro level, giving just a little, which adds up to a lot over the course of a year. A little truly does go a long way. The program allows us to contribute to causes like the Red Cross that are near and dear to our hearts.”
Recipient charities will receive donations quarterly with 75 percent of all donations going to company-selected charities. The Red Cross is administering the program on a national basis, providing the necessary resources to cultivate partners, process gifts and report on the program’s success, and will receive an additional 4 percent of funds for administrative support.
RIUA Mission Partners in California are:
- Yard House Restaurants
- Lucille’s Smokehouse BBQ
- Hof's Hut
- Cohn Restaurant Group
- Famous Dave’s
- Maria’s Italian Kitchen.
To find out more about becoming a participating company, go online at rounditupamerica.org.