October 25, 2012
New Habit Burger Grill in Rancho Cordova raises hundreds for CRAEF
(SACRAMENTO, Oct. 25, 2012) – A soft opening event at the latest Habit Burger Grill location to open on Zinfandel Drive in Rancho Cordova resulted in $610 raised to benefit the California Restaurant Association Educational Foundation (CRAEF). The Foundation’s partnership with the company has generated more than $20,000 raised since 2009.
CRAEF works with and supports California high schools that teach the ProStart culinary and hospitality management curriculum – taught in more than 90 California schools, including Cordova, Folsom and San Juan high schools locally.
“As The Habit continues to grow, we are proud to call them an exceptional partner,” CRAEF Executive Director Alycia Harshfield said. “The company is incredibly dedicated to giving back to local communities, and committed to supporting the industry by fostering the next generation of leaders.”
About the California Restaurant Association Educational Foundation: CRAEF has awarded more than $1 million in scholarships and grants since its inception in 1981. CRAEF works to enhance education and training programs within the hospitality industry. ProStart is a two-year program designed to prepare high school juniors and seniors for exciting careers in foodservice.
About The Habit Burger Grill: Over 40 years ago, The Habit opened in Santa Barbara, California. Soon after, 16-year old Brent Reichard got his first job flipping burgers there and a few years later he and his brother Bruce made the life-changing decision to buy it. Through hard work and dedication The Habit has grown a lot since then, but remains focused on one simple philosophy – always deliver high quality food and great service at reasonable prices.