‘DIG IN & DO GOOD’ PROGRAM KICKS OFF IN JULY
Restaurant patrons are passionate about things that matter most to them, so what better way to build affinity for your brand then aligning with a meaningful effort. This summer, MasterCard will once again support Stand Up To Cancer (SU2C) by offering the restaurant community and their customers an opportunity to help raise money in support of cancer research through its national marketing campaign, “Dig In & Do Good.”
HOW IT WORKS
Restaurant operators can simply promote the program and MasterCard makes the donation. Free digital and social media materials are available online. Operators are invited to go download and print the collateral at www.mastercard.com/supportSU2C.