This week, the Hayward City Council voted to permanently allow full-service restaurants to offer happy hours featuring reduced-price alcohol sales -- provided reduced-price appetizers and non-alcoholic beverages also are offered – from 4 to 9 p.m., as well as live and recorded entertainment until midnight.
Before June 2012, the City of Hayward prohibited full-service restaurants to have happy hours and entertainment.
Several restaurant operators reported positive results from the happy hour trial period, including increased sales, additional hires and additional sales tax. Codifying the happy hour trial period will remove some barriers for businesses to be able to succeed and compete with other full-service restaurants in adjacent cities. It also may help Hayward attract more full-service restaurants that will contribute to the economic vitality and create vibrant business areas.
The California Restaurant Association (CRA) and the local chamber of commerce worked together to advocate for the legalization of happy hours and live entertainment. Several meetings were conducted with senior-level city staff to provide input and make the case for codifying the happy hour trial period.
Though the recommendations proposed by staff and adopted by the city council were a step in the right direction, the CRA and the chamber had concerns with parts of proposed revisions, including another fee for a permit, time restrictions on happy hours and critical incident responsibility.
The City of Hayward will notify all business operators about the revisions that are specific to the type of license issued by the Alcohol Beverage Control. The notice will outline the regulations establishments will need to comply.
For more information, contact Javier Gonzalez, director of government affairs, at 408.416.6344 firstname.lastname@example.org.