Firehouse Subs, a fast-casual national restaurant chain opened by former firefighters, made a major contribution last week to the San Diego Fire Rescue Foundation, awarding them more than $23,000 worth of equipment.
"Our brand is committed to giving back at ground level," said Robin Peters, the foundation's executive director.
Although the Firehouse Subs brand is relatively new to the San Diego area, Peters said she "was so overwhelmed by the support of the San Diego community in this effort." Local and state officials, including San Diego City Councilman Kevin Faulconer, area firefighters and members of the public attended the presentation of the award.
The fundraising effort was achieved through both a novel sale of used pickle buckets from the restaurant to patrons for $2, and a rounding up program where patrons can choose to donate change with their checks. All funds raised benefit the Public Safety Foundation.
The result was the purchase of 280 Motorola remote speaker microphones, which allow firefighters and rescue personnel to maintain vital lines of communication in emergency situations. The foundation has raised $5.7 million nationally, and more than $32,000 dollars in California alone after having a foothold in the state for a little more than a year.