“The industry today is facing unprecedented challenges, but Bruce’s confidence and diligence never wavers,” CRA President + CEO Jot Condie said. “Following his leadership, we will spend the next year innovating new ways to protect and promote California’s restaurants.”
Dean is a co-founder and chief operating officer of Redding-based Black Bear Diner family dining restaurant concept with 63 locations and counting. He oversees all facets of the company’s business, franchise and menu development efforts, helping drive the brand’s strategic expansion.
Dean helped build the company from the ground up, developing the recipes for several of its most popular and most-sold menu items, as well establishing the brand’s well-known “bear-sized” portions, a brand commitment to deliver unrivaled comfort food value and portions to its guests.
“I am honored to represent the restaurants of California,” Dean said. “With 90,000 locations and more than 1.5 million employees, our industry is the second-largest in California. Whether providing entry and training for newcomers to the workforce or rewarding career opportunities for those who chose the restaurant business, restaurants have so much to offer both employees and customers. I look forward to providing a voice of advocacy and care for this great part of our California economy and lifestyle.”
Dean studied business administration at the University of California, Davis. He lives in Redding.