August 8, 2012
MasterCard to introduce industry to business solutions at WFHE
MasterCard will be at the Western Food Expo Western Foodservice & Hospitality Expo (WFHE) Sunday through Tuesday at the Anaheim Convention Center. CRA members are invited to visit MasterCard at booth No. 1664 to learn about its programs and services, including Market Vision Reports, which provide restaurants with custom sales data and key customer insights to identify market opportunities and track marketing effectiveness.
MasterCard also will compile the California Restaurant Report exclusively for the CRA, which will details sales, average ticket prices and customer frequency, across fast-casual, casual and family dining restaurants in select cities and regions across the state.
All WFHE are encouraged to attend a panel discussion MasterCard will moderate at 11:30 a.m. Tuesday. Reading the Signals in Your Market: Local Business and Marketing Practices will be an insightful 45-minute discussion featuring members of the CRA Board of Directors and other leading restaurateurs, who will all share their business perspectives and expertise.
The CRA recently partnered with MasterCard to provide members with a range of programs and business services aimed at optimizing, streamlining and growing restaurant businesses.
For more information, contact Leslie Huffman at 916.431.2751 or email@example.com.
- CRA partners with MasterCard to support California restaurants with new insights offerings
MasterCard has announced an initiative to offer CRA members a range of creative programs and business intelligence solutions to optimize, streamline and grow their businesses. The relationship will initially focus on tools delivered by MasterCard Advisors’ Information Services division including California Restaurant Reports and Market Vision Report.
- Diners using MasterCard to raise money for cancer research all summer
MasterCard and Stand Up To Cancer (SU2C) have teamed to offer the restaurant community and customers an opportunity to help raise money in support of cancer research. Dine and Be Generous is a national campaign designed to raise funds for SU2C, a program of the Entertainment Industry Foundation and a nonprofit organization that raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives.
- Local business intelligence from MasterCard Advisors
Market Vision Reports by MasterCard Advisors tap rich purchase information to show a restaurant's strengths and weaknesses relative to a set of hand-selected competitors. See the performance of your business, and the aggregate performance of competitors to gain customer intelligence and insight on local market trends and your competitive performance.