August 8, 2012
MasterCard to introduce industry to business solutions at WFHE
MasterCard will be at the Western Food Expo Western Foodservice & Hospitality Expo (WFHE) Sunday through Tuesday at the Anaheim Convention Center. CRA members are invited to visit MasterCard at booth No. 1664 to learn about its programs and services, including Market Vision Reports, which provide restaurants with custom sales data and key customer insights to identify market opportunities and track marketing effectiveness.
MasterCard also will compile the California Restaurant Report exclusively for the CRA, which will details sales, average ticket prices and customer frequency, across fast-casual, casual and family dining restaurants in select cities and regions across the state.
All WFHE are encouraged to attend a panel discussion MasterCard will moderate at 11:30 a.m. Tuesday. Reading the Signals in Your Market: Local Business and Marketing Practices will be an insightful 45-minute discussion featuring members of the CRA Board of Directors and other leading restaurateurs, who will all share their business perspectives and expertise.
The CRA recently partnered with MasterCard to provide members with a range of programs and business services aimed at optimizing, streamlining and growing restaurant businesses.
For more information, contact Leslie Huffman at 916.431.2751 or lhuffman@calrest.org.
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Market Vision Reports by MasterCard Advisors tap rich purchase information to show a restaurant's strengths and weaknesses relative to a set of hand-selected competitors. See the performance of your business, and the aggregate performance of competitors to gain customer intelligence and insight on local market trends and your competitive performance.