Read World Tea Expo’s new white paper, “Advancing the Business of Tea,” and then register to attend the annual trade show in Las Vegas, which takes place June 15-17, 2016, at the Las Vegas Convention Center (with pre-conference events June 13-14).
World Tea Expo’s new white paper provides valuable insights about some of the most important tea-business topics, including educating the customer’s palate, restaurants enhancing their tea programs, and marketing tea to the next generation, among other subjects. The white paper, Advancing the Business of Tea: How Key Vertical Markets Can Profit Through Tea, is free and available to download now at WorldTeaExpo.com/whitepaper.
Enhance Your Tea Program
Once you’ve downloaded the white paper, register and join thousands at World Tea Expo this June in Las Vegas. You’ll discover tea-menu strategies and innovative new products, and you’ll learn how your restaurant or foodservice business can profit from tea or enhance its tea program.
Geared towards helping restaurants, chefs, foodservice, retailers and businesses of all kinds through its in-depth education program, World Tea Expo’s curriculum covers a broad range of topics to help businesses boost sales through tea, including:
- Evolution of Tea in the Foodservice Industry, from a Global Perspective
- State of the Tea Industry – Global Foodservice
- Stop Losing Your Beverage Sales to Water!
- Creating Unique Blends
- Matcha Goes Mainstream – Growing Trends in the Food Industry
- The Science of Intuitive Brewing
- Taste & Tea Chemistry
- The Fundamentals of Tea Beverage Creativity
- The Tea Bar – a Blueprint for Success
- And many more
In addition to the education sessions, World Tea Expo’s bustling show floor features hundreds of the latest tea products and services, many of which cannot be found at any other trade show. Additional event highlights include: The North American Tea Championship Winners Tasting Circle; a World Origin Tasting Tour; a Tea Business Boot Camp; the World Tea Awards; and World Tea Academy LIVE!
“World Tea Expo will attract thousands of professionals for an exciting platform of new tea products, education sessions, workshops and business-growing activities,” says Samantha Hammer Mitchell, the World Tea brand leader and an event director with Penton, organizer of World Tea Expo. “The event is the leading tradeshow focused on advancing the business of tea, and it’s ideal for restaurants, foodservice business and hotels that want to discover ways they can grow through tea.”
Tea Trends for Foodservice, Restaurants
Donna Fellman, a well-respected tea expert, educator and program director of World Tea Academy, part of Penton’s World Tea brand that includes World Tea Expo, World Tea News and the North American Tea Championship, offers insights on just a few of the trends happening with tea, which restaurants, hotels, foodservice and beverage professionals should follow:
Tea Sommeliers – “One of the biggest things that keeps coming up in conversations with the tea community is tea sommeliers,” explains Fellman. “World Tea is certainly seeing a strong increase in people interested in becoming tea sommeliers as a full-time profession, or businesses looking at how they can highlight a tea sommelier in their operation – whether it’s a teahouse, restaurant, hotel café, foodservice business or other enterprise where tea and a tea sommelier would be an ideal fit.” According to Fellman, tea sommeliers are becoming so popular that she’s getting countless Google Alerts anytime there’s tea sommelier news or some related development.
Curated Tea Menus – Carefully crafted, high-end tea lists are also becoming more mainstream. “Essentially, a foodservice business or restaurant can hire a tea sommelier or tea expert to curate a menu, or create a special tea blend,” shares Fellman. “I think ‘tea curating’ is an up-and-coming buzzword or hot topic that’s slowly been developing over the last year or two, and I think it will continue to build as a valuable concept in 2016 and beyond.”
Tea Blends – Of course, tea blends are going “off the rocker,” as Fellman states, and they’ll certainly be a part of World Tea Expo this June in Vegas. “While I’m personally more of a tea traditionalist,” says Fellman, “I still believe that tea blends are a great thing as they become more and more in demand.”
According to Fellman, 2015 saw many businesses creating their own tea blend, some even combined black and green tea. “I think businesses like having their own branded tea blend, and even customers like the notion of creating their own personal signature tea.”
Learn More at World Tea Expo
Visit WorldTeaExpo.com to register, and download the white paper at WorldTeaExpo.com/whitepaper.