From the Ground Up

An insider's look at opening a restaurant

Whether you’re opening your first restaurant or your fifteenth, it can be a stressful exercise in multi-tasking and adaptation to ever-changing circumstances. But as most restaurateurs will tell you, it’s also a profoundly gratifying experience. In the CRA’s newest online feature, From the Ground Up, we will follow first-time restaurateurs Henry and Simon de Vere White in the months leading up to the opening of their Sacramento restaurant, de Vere’s Irish Pub, slated to open in December 2008.

Getting to know de Vere's

Meet Henry and Simon De Vere White and find out how de Vere's Irish Pub came to be. 

The trials and tribulations of equipment purchasing
Navigating the permit process
Marketing mojo